Chiva-Som Hua Hin has been recognised by Thailand’s Ministry of Commerce with the inaugural Best Services Enterprise – Wellness Services award at the Prime Minister’s Export Award 2026, a distinction presented at Government House on 7 August by Prime Minister Anutin Charnvirakul. For travellers, the accolade adds official weight to what the resort has long marketed as its main appeal: a destination stay built around serious wellness rather than a conventional beach holiday.

Set in Hua Hin, the resort is widely regarded as one of Asia’s pioneering wellness retreats. According to Chiva-Som, it was founded in 1995 by Thai businessman Boonchu Rojanastien and has spent more than three decades refining a model that blends tailored health programmes, specialist therapies and a broader philosophy of physical, mental and emotional balance. That history helps explain why the property continues to appear on major award lists, including Condé Nast Traveler’s Gold List 2026 and The Global Spa Awards’ Best Wellness Retreat in Asia.

For guests deciding whether the experience suits them, the practical attraction lies in the depth of the wellness offer. Chiva-Som says its approach extends beyond spa treatment rooms to include personalised care, healthy eating and a calmer, more restorative pace of stay. The resort also emphasises sustainability in ways that may matter to wellness-minded travellers, from organic farming to on-site produce used in its kitchens. According to the resort, its Hua Hin farms grow more than 100 varieties of produce under internationally recognised organic standards certified by IFOAM.

The resort also presents itself as part of the wider community and environmental life of Hua Hin. Chiva-Som says it helped establish the Preserve Hua Hin Group in 2004, supporting activities including beach clean-ups, reforestation and carbon-neutral events, while its mangrove conservation project, Krailart Niwate, brings an ecological angle to the guest experience. The Chiva-Som Academy in Bangkok adds another layer, training future wellness professionals as the brand seeks to strengthen Thailand’s reputation for health-focused travel.

In a statement, Krip Rojanastien, chairman and chief executive of Chiva-Som International Health Resorts, said the award reflected the work of the team and the resort’s commitment to innovation, sustainability and excellence in health and well-being. For visitors, the recognition reinforces Chiva-Som Hua Hin’s position as a stay for those seeking a structured, restorative escape with a strong sense of place, rather than simply a luxury resort by the sea.

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Source: Noah Wire Services